The project aimed to create an interactive ad for Levi's that allowed users to browse and mix and match tops and bottoms from the brand's collection to create a complete look.
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Project details
Interactive Design
UI + UX Design
Wireframing & Protoyping
Conversion Rate
A/B Testing
The objective of this campaign was to increase user engagement and click-through rates for Levi's Sustainability Collection of jackets and jeans through the use of interactive and engaging shoppable experience.
The execution was a "Mix 'n' Match Shoppable" feature that allows users to browse the collection and create complete looks by combining different tops and bottoms. This interactive and shoppable feature is designed to drive interest and engagement with the collection and allow users to shop each product.
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