The goal of this Samsung campaign was to increase awareness and engagement for the new Galaxy Buds Live earbuds through an interactive and educational feature guide. This guide showcased the Buds' impressive features, including sound, design, and connectivity, using a visually appealing gallery style format on mobile and a hover-initiated experience on desktop.

My focus was on creating an immersive user experience that highlights the unique and exciting aspects of the product, while also providing users with the information they need to make an informed purchase decision.