This project involved designing an engaging and interactive shoppable ad for Samsung, that allowed users to learn about their new product in a way that was both enjoyable and effective.
Scroll Down ↓
Project details
Interactive Design
UI + UX Design
Wireframing & Protoyping
Conversion Rate
A/B Testing
The goal of this Samsung campaign was to increase awareness and engagement for the new Galaxy Buds Live earbuds through an interactive and educational feature guide. This guide showcased the Buds' impressive features, including sound, design, and connectivity, using a visually appealing gallery style format on mobile and a hover-initiated experience on desktop.
My focus is on creating an immersive user experience that highlights the unique and exciting aspects of the product, while also providing users with the information they need to make an informed purchase decision.
More work ↓
Levis
Interactive Design • UI + UX Design • Advertising
Interactive ad for Levi's that allowed users to browse and mix and match tops and bottoms from the brand's collection to create a complete look.
Hello Kitty
Product Design • UI + UX Design • Web3
NFT marketplace for Hello Kitty. The focus was on creating a user-friendly and visually appealing UI and UX that effectively communicates the value and uniqueness of the NFTs being offered and reflects the branding and style of Hello Kitty.
