This project involved designing and building a NFT marketplace for Hello Kitty. The focus was on creating a user-friendly and visually appealing UI and UX that effectively communicates the value and uniqueness of the NFTs being offered and reflects the branding and style of Hello Kitty.
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Project details
Design System & Development
UI + UX Design
Wireframing & User Flows
Figma
My team and I were had the opportunity to be involved in the development of Hello Kitty's first NFT marketplace in partnership with Sanrio. My responsibilities included generating and prioritizing ideas for features and functionality, creating wireframes, prototypes, and high-fidelity mockups. I also worked closely with the engineering team to ensure that the wireframe system for the UI/UX aligned with their development expectations and included core features such as the homepage, game challenges, wallet, checkout flows, product detail page, and login/signup.
One product initiative that I led was the creation of the NFT game challenges feature, which involved designing a system that allowed users to burn, stake, and wrap their NFTS. This included designing core components such as the Challenge Overview, NFT Upload, Progress Modals, Success Modals, and Product Detail Page. The concept behind the system enabled users to send their purchased snapshot on virtual trips to earn stamps, which they could then trade in for a new snapshot.
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Nickelodeon
Product Design • UI + UX Design • Web3
NFT marketplace for Nickelodeon. The focus was on creating a user-friendly and visually appealing platform that appeals to both buyers and sellers. Considered elements such as the UI/UX for account creation and payment.
Samsung
Interactive Design • UI + UX Design • Advertising
Engaging interactive ad for Samsung, that allowed users to learn abouttheir new product in a way that was both enjoyable and effective.
