Recur collaborated with Sanrio to launch Hello Kitty’s first NFT marketplace, where I designed a unique, brand-aligned visual system that served as the foundation for the platform’s UI and UX. I helped lead the design of NFT Challenges, creating wireframes that allowed users to stake, burn, and wrap their NFTs while navigating technical constraints. This included crafting key components such as the Challenge Overview Card, NFT Upload Modals, and Wrapping Product Detail Page, ensuring a consistent and scalable experience across the Hello Kitty digital ecosystem.